Prologue

The aim of this written and visual portfolio documentation is to compile a thematic, rather than chronological framing of the Individual and group work undertaken for Creative Innovation and Entrepreneurship.

The writing style is Inspired by The Optical Unconscious by art historian Rosalind Krauss (Krauss, 1994). The objective is to develop a writing style linked to practice with a future aim to publish. When the script is fact and critique there is plain text. This involves factual descriptions of method, technique and reason. The critique is a reflective analysis of module content, research and outcomes in relation to collaboration and personal practice.

The italics hold the lyrical narrative of the sensory and emotive response to creativity and interactions with others. A delve into wrapping words around subconscious processes of practice and perceptions of established ideologies. Enveloped by aesthetic imagery, or not, to give impact to the interpretations on applications of artistry in this module.

References

Krauss, R. (1994). The Optical Uncoscious. MIT Press.